Talk presented at TEDxVienna, November 2010. YouTube: http://www.youtube.com/watch?v=K2Rvh8VG3o8 The term "context hacking" -­ like its older mimetic sibling "communication guerrilla" -­ refers to unconventional forms of communication and/or intervention in more conventional processes of communication. Context hacking is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for subversive interventions. It's a strategy of playing with representations and identities, with alienation and over-identification. But a fundamental question remains: is it still possible to subvert? Or are we all stuck in an endless late-capitalist cycle of revolt and assimilation? Johannes Grenzfurthner will present a project by monochrom, a worldwide operating collective from Vienna dealing with technology, art, and philosophy.